The best CPQ software is Salesforce Revenue Cloud for Salesforce-based enterprises, HubSpot Revenue Hub for small and mid-size teams already on HubSpot, and DealHub for B2B companies that want one quote-to-revenue platform. Conga, Zuora, PandaDoc, and Salesbricks fill specific gaps, from complex pricing to subscription billing to startup deals.
CPQ, short for configure, price, quote, is a fast-growing corner of sales tech. Grand View Research estimates the CPQ software market at $3.9 billion in 2026 and projects $10.9 billion by 2033, a 15.6 percent annual growth rate. North America held 36.7 percent of that market in 2025.
Slow quotes cost real deals. In a Conga-commissioned survey of more than 1,200 decision-makers, 45 percent said they lost a deal in the past six months because a quote approval took too long. Note that Conga sells CPQ, so treat this as vendor research.
This guide compares 7 CPQ platforms on pricing, AI features, CRM fit, and limits. CPQ is one layer of a modern sales stack, so it connects directly to the tools in our guide to the best AI tools for sales. Every price below comes from a vendor pricing page. Where a vendor hides pricing, we say so.
Quick Comparison: Best CPQ Software
| Platform | Best For | Starting Price | Standout Feature |
|---|---|---|---|
| Salesforce Revenue Cloud | Salesforce enterprises | $150/user/month (annual) | Agentforce-ready quote-to-cash |
| HubSpot Revenue Hub | SMB and mid-market HubSpot users | Free for 2 users; paid from $85/seat/month | Breeze AI quote generation |
| DealHub | B2B teams wanting one revenue platform | Quote-only | CPQ, CLM, and DealRoom in one |
| Conga CPQ | Complex products and pricing | Quote-only | AI price optimization |
| Zuora CPQ | Subscription and usage businesses | Quote-only | Direct flow into Zuora Billing |
| PandaDoc CPQ | Document-centric sales teams | Enterprise add-on, quote-only | Quotes inside branded proposals |
| Salesbricks | Startups and early SaaS | $500/month (annual) | Buyer self-checkout |
What Is CPQ Software?
CPQ software helps sales reps configure a product bundle, apply the correct price and discounts, and generate an accurate quote in minutes. It enforces pricing rules, routes discounts for approval, and syncs the final quote to the CRM. Modern CPQ tools add AI that drafts quotes and suggests products.
Each part of the name maps to a job:
- Configure: reps pick products, options, and add-ons, and the system blocks invalid combinations.
- Price: the engine applies list prices, volume tiers, ramp pricing, and approved discounts.
- Quote: the tool produces a branded quote, collects e-signatures, and often starts billing.
CPQ sits between your CRM and your billing system. Teams still choosing a CRM can start with our AI CRM software comparison, since CRM choice narrows your CPQ options fast.
Best CPQ Software for Enterprises
1. Salesforce Revenue Cloud: Best for Salesforce enterprises
Salesforce Revenue Cloud is the quote-to-cash platform native to Salesforce, and it replaces the legacy Salesforce CPQ product.
What it does well. Revenue Cloud keeps product catalogs, pricing, quotes, contracts, and orders inside the same data model as Sales Cloud. Salesforce confirms legacy Salesforce CPQ is “end of sale, not end of life”: new customers buy Revenue Cloud Advanced instead, while existing CPQ customers keep support and can renew.
Key features:
- Attribute-based product catalog and constraint-based configurator
- Declarative pricing procedures, usage selling, and asset lifecycle management
- Agentforce templates for AI-assisted quoting
- Revenue Management Intelligence for pipeline and revenue reporting
Pricing. Revenue Cloud Growth costs $150 per user per month and Revenue Cloud Advanced costs $200 per user per month, both billed annually. Both require a Sales Cloud or Service Cloud license. There is no free trial.
Best for: mid-market and enterprise companies already running Salesforce Sales Cloud.
Limitations. Implementation usually needs a Salesforce partner. Salesforce cites typical migrations from legacy CPQ of 3 to 6 months, and custom CPQ scripts do not carry over directly.
2. Conga CPQ: Best for complex products and pricing
Conga CPQ is an enterprise CPQ built for large catalogs, complex pricing, and long approval chains.
What it does well. Conga pairs CPQ with contract management and price optimization. In early 2026, Conga completed its acquisition of the PROS B2B business, and its March 2026 platform announcement introduced AI agents for quote creation and AI-driven price optimization at the point of sale.
Key features:
- AiMe, a unified AI layer across the Conga platform
- AI agents that build quotes from deal context
- Price optimization and management built on PROS technology
- Native links to Conga CLM, plus early access on Microsoft Dynamics 365
Pricing. Quote-only. Conga’s pricing page asks buyers to request a quote.
Best for: manufacturers, tech companies, and distributors with thousands of SKUs and layered discount rules.
Limitations. Capterra reviewers report slow pricing calculations on quotes with complex product structures or many line items.
3. Zuora CPQ: Best for subscription and usage businesses
Zuora CPQ is a quoting tool for recurring revenue deals that feeds straight into Zuora Billing.
What it does well. Zuora handles the quote types subscription companies run every day: new business, upsells, renewals, and ramp deals. Zuora’s CPQ page highlights customer-specific pricing and full subscriber history on every quote.
Key features:
- Quotes for new business, amendments, renewals, and ramps
- Customer-specific pricing and discount controls
- A rules engine for validation and dynamic pricing
- Direct handoff to Zuora Billing and revenue recognition
Pricing. Quote-only. Zuora offers a “Speak to an expert” path instead of public pricing.
Best for: SaaS and usage-based companies already billing through Zuora.
Limitations. Zuora CPQ runs as a Salesforce package. G2 reviewers mention slow performance and data sync friction between Zuora and Salesforce objects. The product page names no AI features.
Best CPQ Software for Mid-Market Teams
4. DealHub: Best all-in-one quote-to-revenue platform
DealHub positions itself as an agentic quote-to-revenue platform covering CPQ, contracts, buyer rooms, subscriptions, and billing.
What it does well. DealHub unifies the full deal cycle in one system instead of stitching tools together. In November 2025, DealHub acquired Subskribe, adding subscription management to its CPQ, according to Grand View Research’s market report.
Key features:
- AI CPQ with guided quote configuration
- Adaptive price book for usage, tiered, and fixed pricing
- Parallel approval workflows and headless API quoting
- DealRoom, a shared buyer portal for proposals and signatures
Pricing. Quote-only. DealHub’s pricing page lists Growth and Scale tiers behind a “Request Pricing” form.
Best for: B2B SaaS and tech companies on Salesforce, HubSpot, or Microsoft Dynamics that want CPQ and CLM together.
Limitations. G2 reviewers describe a steep learning curve for admins, and the conditional logic builder gets hard to manage for complex scenarios.
5. HubSpot Revenue Hub: Best for HubSpot users
HubSpot Revenue Hub, formerly Commerce Hub, includes CPQ built directly into the HubSpot CRM.
What it does well. HubSpot keeps quotes, payments, and deal data in one place with no connector to maintain. HubSpot’s CPQ documentation describes AI-generated quotes through Breeze and a Closing agent, in beta, that answers buyer questions on a quote.
Key features:
- Breeze AI quote generation from deal records
- Price books with tiered and ramp pricing
- Quote rules and approval workflows
- Built-in e-signature and payment collection
Pricing. HubSpot’s Revenue Hub pricing page lists free tools for up to 2 users, Professional starting at $85 per seat per month, and Enterprise starting at $140 per seat per month.
Best for: small and mid-size sales teams already running HubSpot Sales Hub.
Limitations. Advanced approvals require Revenue Hub Enterprise, and creating quotes requires a paid Revenue Hub seat. Multi-level bundles and advanced configuration rules need workarounds.
6. PandaDoc CPQ: Best for document-centric sales teams
PandaDoc CPQ adds configurable pricing to PandaDoc’s proposal and e-signature platform.
What it does well. PandaDoc builds the quote inside a branded proposal, so reps send one polished document instead of a quote plus attachments. PandaDoc’s CPQ page lists bundles, rulesets, a real-time pricing engine, and two-way sync with HubSpot and Salesforce.
Key features:
- Product bundles and WHEN/THEN quote rules
- Real-time pricing engine and guided selling
- Approval workflows before a quote is sent
- Native e-signature and document analytics
Pricing. Quote-only. PandaDoc sells CPQ as a paid add-on to its Enterprise plan. Its base Starter and Business plans are listed at $19 and $49 per seat per month billed annually, but those plans do not include CPQ.
Best for: teams whose deals close on proposals, such as agencies, services firms, and B2B SaaS.
Limitations. CPQ is locked to Enterprise, so small teams cannot add it to cheaper plans. The CPQ page names no specific AI features. Teams focused on proposal copy can compare our AI proposal writing tools.
Best CPQ Software for Startups
7. Salesbricks: Best for startups and early SaaS
Salesbricks is a quote-to-cash platform for startups that want buyers to purchase without friction.
What it does well. Salesbricks publishes its pricing, which is rare in this category. Buyers get a self-serve checkout that turns a quote into a signed order and invoice.
Key features:
- Quote-to-cash flow with buyer checkout
- CRM integration and deal reporting
- Analytics on quotes and revenue
- ERP integration on the Enterprise plan
Pricing. Salesbricks lists Startup at $500 per month and Growth at $1,500 per month, both billed annually. Startup covers up to 5 users and $300,000 in transaction volume. Enterprise is custom. A percentage fee on invoiced value applies on top of the subscription.
Best for: seed to Series B SaaS companies selling annual contracts.
Limitations. The per-invoice fee is not published. Public reviews are thin, so buyers have less peer data to go on.
How Does AI Change CPQ Software?
AI changes CPQ by drafting quotes from deal data, recommending products and bundles, and flagging discounts that fall outside policy. The goal is fewer manual steps and fewer pricing errors. Salesforce, HubSpot, Conga, and DealHub all shipped AI quoting features in the last year.
Real examples from the platforms above:
- Quote drafting: HubSpot Breeze generates a quote from the deal record.
- Agentic quoting: Conga’s AI agents and Salesforce Agentforce templates build quotes from context.
- Price guidance: Conga uses AI price optimization to recommend a price at the point of sale.
- Buyer support: HubSpot’s Closing agent answers buyer questions directly on the quote.
Pricing AI goes deeper in dedicated tools. For demand-based or competitive pricing, see our AI dynamic pricing tools guide.
How Should You Choose CPQ Software?
Choose CPQ software by matching it to your CRM first, then to your pricing complexity and billing model. A CPQ that fights your CRM creates sync problems on every deal. Complex catalogs need enterprise tools, while simple SaaS pricing fits lighter platforms.
Work through these five questions:
- Which CRM do you run? Salesforce shops lean toward Revenue Cloud, Conga, or Zuora. HubSpot shops start with Revenue Hub, DealHub, or PandaDoc.
- How complex is your catalog? Hundreds of SKUs with dependency rules need Conga or Revenue Cloud. A handful of plans fits HubSpot or Salesbricks.
- How do you bill? Subscription and usage models favor Zuora or DealHub. One-time deals work anywhere.
- Who approves discounts? Multi-step approvals require HubSpot Enterprise or an enterprise CPQ.
- Do you need contracts too? DealHub and Conga include CLM. Otherwise, pair CPQ with one of our AI contract management picks.
Budget for implementation, not just licenses. Enterprise CPQ projects often take months and a partner, while HubSpot and Salesbricks go live in weeks.
How We Evaluated These Platforms
We compared each CPQ platform using vendor pricing pages, official product documentation, vendor announcements, and named review-site feedback, not hands-on testing. That approach lets us report exact prices where vendors publish them and flag clearly where they do not.
We scored platforms on five criteria:
- CRM fit: native or certified integration with Salesforce, HubSpot, or Dynamics.
- Pricing depth: support for tiers, ramps, usage, bundles, and discount rules.
- AI capabilities: quote drafting, product recommendations, and price guidance named by the vendor.
- Pricing transparency: whether a buyer can see cost before a sales call.
- Known limitations: recurring issues in G2 and Capterra reviews.
The Bottom Line
Salesforce Revenue Cloud is the best CPQ software for Salesforce enterprises, HubSpot Revenue Hub is best for HubSpot teams, and DealHub is best for companies that want CPQ, contracts, and billing in one platform. Conga fits complex pricing, Zuora fits subscription billing, PandaDoc fits proposal-led sales, and Salesbricks fits startups.
Start with your CRM, then shortlist two vendors and request a demo using a real quote from last quarter. Teams building out the rest of the stack can compare our AI sales enablement software picks and our full AI tools for sales guide.
Frequently Asked Questions
What is the best CPQ software?
Salesforce Revenue Cloud is the best CPQ software for Salesforce-based enterprises, starting at $150 per user per month billed annually. HubSpot Revenue Hub is best for HubSpot users, with a free tier for 2 users. DealHub is best for teams that want CPQ, contracts, and billing in one platform.
How much does CPQ software cost?
CPQ software costs from free for HubSpot’s 2-user tier to $200 per user per month for Salesforce Revenue Cloud Advanced. Salesbricks starts at $500 per month billed annually. DealHub, Conga, Zuora, and PandaDoc CPQ sell by custom quote based on users, modules, and deal volume.
Is Salesforce CPQ being discontinued?
Salesforce CPQ is end of sale but not end of life. New customers cannot buy it and must choose Revenue Cloud Advanced instead. Existing customers keep support, can renew, and can add users. Salesforce has not announced an end-of-life date or a forced migration.
What is the difference between CPQ and CRM?
A CRM tracks contacts, companies, and deals through the sales pipeline. CPQ software handles the quoting step inside that pipeline: configuring products, applying pricing and discounts, and producing the quote. Most CPQ tools run on top of a CRM such as Salesforce or HubSpot.
Does a small business need CPQ software?
A small business needs CPQ software once reps start making pricing errors, waiting on discount approvals, or building quotes by hand in spreadsheets. Teams with a few simple plans can use HubSpot’s free quoting tools. Startups selling annual SaaS contracts can start with Salesbricks at $500 per month.
David Austin is a technology writer and software analyst at DeployHyre, where he covers AI tools, SaaS platforms, cloud hosting, and business automation. He focuses on hands-on comparisons of pricing, features, and real-world performance so teams can pick the right software with confidence.